This collection of essays on type design & typography, written by some of the most foremost designers & scholars in the field, will appeal to those who use, study, & love type - from advertising designers to desktop publishers, from research bibliographers to just plain discerning readers, all of whom have observed & been fascinated by the way type, apparently a neutral conveyor, can radically affect the meaning & impact of the message. "Fine Print" magazine has regularly published a series of articles under the title "On ...
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This collection of essays on type design & typography, written by some of the most foremost designers & scholars in the field, will appeal to those who use, study, & love type - from advertising designers to desktop publishers, from research bibliographers to just plain discerning readers, all of whom have observed & been fascinated by the way type, apparently a neutral conveyor, can radically affect the meaning & impact of the message. "Fine Print" magazine has regularly published a series of articles under the title "On Type," exploring the history & development of type design to its scribal roots & looking ahead to the best in digital type for the new electronic media. This anthology makes for a stimulating & instructive mix of the aesthetic & the technical, the traditional & the avant-garde. Types covered include the up-to-date & quotidian like ITC Zapf Chancery, Galliard, & Century, as well as little-known but interesting historical faces like Fleischmann Antiqua, Hiero-Rhode Italic, & Hammer Uncial. Here sixteenth- & seventeenth-century type designers like Claude Garamond & Miklos Kis share the stage with "bit wizards" of our own time like Kris Holmes & Sumner Stone.
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