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Fashion Promotion: Building a Brand Through Marketing and Communication - Moore, Gwyneth
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This "guide to promoting a brand ... addresses the new ways in which brands engage with customers through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR, and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand- ...

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Fashion Promotion: Building a Brand Through Marketing and Communication 2021, Bloomsbury Visual Arts, New York

ISBN-13: 9781350090279

2nd edition

Trade paperback