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Fashion Brand Merchandising

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Fashion Brand Merchandising - Kendall, Gordon T
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Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands-marketer, merchandiser, retailer, designer, or student-this text covers what you need ...

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Fashion Brand Merchandising 2008, Fairchild Books, New York

ISBN-13: 9781563675614

Hardcover