Why is J???germeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word "fascinate" comes from the Latin word fascinare, meaning "to bewitch or hold captive so others are ...
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Why is J???germeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word "fascinate" comes from the Latin word fascinare, meaning "to bewitch or hold captive so others are powerless to resist." Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities--including Twitter, IBM, Porsche, and New York University--use the Fascinate system to captivate their customers. Why? The answers are in this book.
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Add this copy of Fascinate, Revised and Updated: How to Make Your Brand to cart. $2.22, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2016 by HarperBusiness.
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $9.22, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $9.22, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $9.22, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $9.22, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $9.22, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $9.22, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $9.22, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate: How to Make Your Brand Impossible to Resist to cart. $9.22, fair condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2016 by Harper Business.
Add this copy of Fascinate, Revised and Updated: How to Make Your Brand to cart. $9.71, fair condition, Sold by Goodwill of Greater Milwaukee rated 4.0 out of 5 stars, ships from Milwaukee, WI, UNITED STATES, published 2016 by Harper Business.
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Fair. The cover has visible markings and wear. Some corner dings. The dust jacket shows normal wear and tear. The dust jacket has stickers markings or sticker adhesive on it. The pages show normal wear and tear. There is writing discoloration or markings on the edges of the pages. Codes or product keys that accompany this product may not be valid. Fast Shipping in a Standard Poly Mailer!
