Companies with strong reputations are better able to attract customers, investors, and quality employees--and to survive crises that would destroy weaker firms. "Fame and Fortune" shows how to quantitatively measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.
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Companies with strong reputations are better able to attract customers, investors, and quality employees--and to survive crises that would destroy weaker firms. "Fame and Fortune" shows how to quantitatively measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.
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Add this copy of Fame and Fortune: How Successful Companies Build to cart. $27.32, new condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2008 by FT Press.
Add this copy of Fame and Fortune: How Successful Companies Build to cart. $78.77, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by FT Press.
