El f???tbol es un juego emocionante que, sin embargo, no tiene coraz???n No existe ning???n otro fen???meno social que, como el f???tbol, se haya adaptado con m???s naturalidad a la globalizaci???n. A pesar de tratarse de un juego en apariencia tan primitivo y al???rgico en su pr???ctica a la tecnolog???a, se ha incorporado con enorme facilidad a todos los veh???culos de comunicaci???n: prensa, radio, televisi???n, internet y todas las variables de redes sociales existentes y por venir. Y en este proceso, se ha ...
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El f???tbol es un juego emocionante que, sin embargo, no tiene coraz???n No existe ning???n otro fen???meno social que, como el f???tbol, se haya adaptado con m???s naturalidad a la globalizaci???n. A pesar de tratarse de un juego en apariencia tan primitivo y al???rgico en su pr???ctica a la tecnolog???a, se ha incorporado con enorme facilidad a todos los veh???culos de comunicaci???n: prensa, radio, televisi???n, internet y todas las variables de redes sociales existentes y por venir. Y en este proceso, se ha convertido en un negocio planetario que explota la emoci???n, que necesita de h???roes y al que ya no le alcanza el resultado para seducir. Un juego de pobres que mueve una industria de ricos. ENGLISH DESCRIPTION "Soccer is an exciting game that, nevertheless, has no heart." There is no other social phenomenon like soccer that has adapted more naturally to globalization. Despite its appearance as a primitive game that is practically alergic to technology, it has been incorporated with ease into all means of communication: print, radio, television, Internet, and all the variations of social networks that are around now and in the future. And in this process, it has become a global business that plays on emotion, that needs heroes, and that never ceases to seduce. A poor man's game that moves a rich man's industry.
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