The first comprehensive guide to the workings of the exposition industry As more companies worldwide incorporate expositions and trade shows into their overall marketing and advertising strategy, demand is increasing for marketing professionals and trade show managers who understand the complex process of designing and running effective, well-managed expositions. Expositions and Trade Shows is the first book to explain every key aspect of the trade show industry and how it works -- from the role that expositions play in an ...
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The first comprehensive guide to the workings of the exposition industry As more companies worldwide incorporate expositions and trade shows into their overall marketing and advertising strategy, demand is increasing for marketing professionals and trade show managers who understand the complex process of designing and running effective, well-managed expositions. Expositions and Trade Shows is the first book to explain every key aspect of the trade show industry and how it works -- from the role that expositions play in an exhibitor's marketing strategy to the responsibilities of the many different people involved in planning and mounting a successful exhibition. Using case histories drawn from the author's extensive real-world experience, this book: * Examines trade shows from the management perspective * Identifies the key players -- exposition managers, exhibitors, attendees -- and their roles, functions, and interrelationships * Discusses locations and venues, as well as the use of general service contractors in putting together trade shows * Covers the role of convention and visitors's bureaus Ideal for meeting planners and convention and exhibit managers, as well as students in marketing or hospitality management programs, Expositions and Trade Shows is an important career resource for anyone looking to broaden their understanding of the field, enhance their effectiveness on the job, and build a sound future in the trade show industry.
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Add this copy of Expositions and Trade Shows to cart. $6.56, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by John Wiley & Sons.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 0471153907.
Add this copy of Expositions and Trade Shows to cart. $8.99, very good condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 1997 by Wiley.
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Very Good. Size: 9x1x11; Has moderate shelf and/or corner wear. Great used condition. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of Expositions and Trade Shows to cart. $35.91, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Wiley.
Add this copy of Expositions and Trade Shows to cart. $36.95, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1999 by John Wiley & Sons.
Add this copy of Expositions and Trade Shows-an Atlas of Developmental to cart. $77.33, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1999 by Wiley.
Add this copy of Expositions and Trade Shows-an Atlas of Developmental to cart. $80.30, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1999 by Wiley.
Add this copy of Expositions and Trade Shows to cart. $85.36, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1999 by Wiley.
Add this copy of Expositions and Trade Shows to cart. $154.33, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Wiley.
