"Build a brand that customers love with a proven strategy from one of today's top advertising executives Your brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of income. This begins with you not only understanding their needs but also sympathizing with their values-and actually doing something about it. In this eye-opening guide, leading advertising executive and industr disruptor Jeff Rosenblum draws on his 25+ years of experience to ...
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"Build a brand that customers love with a proven strategy from one of today's top advertising executives Your brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of income. This begins with you not only understanding their needs but also sympathizing with their values-and actually doing something about it. In this eye-opening guide, leading advertising executive and industr disruptor Jeff Rosenblum draws on his 25+ years of experience to deliver a plan for building a breakthrough brand by empowering instead of interrupting. Exponential reveals: The neuroscience and behavioral psychology behind building brands through emotional and functional storytelling Hands-on tactics that can strengthen your brand through empathy and empowerment How to use culture and collaboration to understand your customer base and how to reach out to it Filled with data-driven stories of brands that got it right-and those that didn't-Exponential looks beyond targeted advertising and clever messaging with a powerful prescriptive for turning your prospects into customers and your customers into evangelists"--
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Good. PLEASE NOTE, WE DO NOT SHIP TO DENMARK. Used Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Good. PLEASE NOTE, WE DO NOT SHIP TO DENMARK. Used Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Good. The book may have minor cosmetic wear (i.e. creased spine/cover, scratches, curled corners, folded pages, minor sunburn, minor water damage, minor bent). The book may have some highlights/notes/underlined pages-Accessories such as CD, codes, toys, may not be included-Safe and Secure Mailer-No Hassle Return.
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Very Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business.