Skip to main content alibris logo
Exploring Conjoint Analysis - Lutz, Craig Robert
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

Conjoint analysis is a quantitative research method that has been used for years in understanding choice behavior. It is used by businesses and researchers to understand trade-offs and preferences; with the ultimate goal of selling more and delighting your market. Conjoint has picked up momentum as customers have more choices than ever and being right is critical to business success.This book outlines the key details of what conjoint analysis is and how it works. It walks through several examples of how conjoint analysis ...

loading
Exploring Conjoint Analysis 2021, Independently Published

ISBN-13: 9798716940161

Trade paperback