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Excellence in Sales: Optimising Customer and Sales Management

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Excellence in Sales: Optimising Customer and Sales Management - Dannenberg, Holger, and Zupancic, Dirk
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"Excellence in Sales" presents an integrated management approach for professional sales organisations. Based on a worldwide survey of 747 companies in 14 countries, the authors analyse best and worst practices in sales and customer management. True excellence in sales relies on a set of levers which are explained systematically and in detail. Case studies provide an additional understanding of these levers. Numerous recommendations for implementation show how to improve the overall performance of companies.

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Excellence in Sales: Optimising Customer and Sales Management 2014, Gabler Verlag, Wiesbaden

ISBN-13: 9783834946560

2009 edition

Trade paperback

Excellence in Sales: Optimising Customer and Sales Management 2008, Gabler Verlag, Wiesbaden

ISBN-13: 9783834910066

2009 edition

Hardcover