Euphemism is the art of avoiding giving offence. It is possible to minimize the obvious by calling someone cuddly or Junoesque when they are actually fat; to disguise the actual truth, extermination becomes the less unpleasant ethnic-cleansing; and large-scale redundancies become restructuring. John Ayto's wide-ranging study shows how the apparently laudable aim of avoiding offence can be used often disturbingly for political, economic, business or propaganda purposes. Using both general commentary and dictionary-style ...
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Euphemism is the art of avoiding giving offence. It is possible to minimize the obvious by calling someone cuddly or Junoesque when they are actually fat; to disguise the actual truth, extermination becomes the less unpleasant ethnic-cleansing; and large-scale redundancies become restructuring. John Ayto's wide-ranging study shows how the apparently laudable aim of avoiding offence can be used often disturbingly for political, economic, business or propaganda purposes. Using both general commentary and dictionary-style entries, Ayto covers specific meanings and usages, as well as general contexts. Spotlighting euphemisms from this and earlier centuries, Ayto explains the huge range of euphemisms used through the ages, and argues that today is indeed the "euphemistic society". John Ayto is the author of the "Longman Register of New Words", the "Oxford Dictionary of Modern Slang" and the "Bloomsbury Dictionary of Word Origins".
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Seller's Description:
Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 300grams, ISBN: 9780747518044.
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.