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Equipped to Win - Chase, Michael
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The high-technology capital equipment business has its unique set of challenges. If you're an executive trying to compete in this world, you know it's not enough to just improve operational cost and efficiency. You need to consistently define and create winning products that are then successfully marketed to capture their full value. "Equipped to Win" shows you how to thrive in this world in a straight-forward how-to style. With "Equipped to Win" you get the capital equipment industry's best practices for strategy, product ...

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Equipped to Win 2010, Lulu.com, London

ISBN-13: 9780557277841

Trade paperback

Equipped to Win 2010, Lulu.com, London

ISBN-13: 9780557277858

Hardcover