To help executives meet the challenge of being profitable, doing the right thing, and helping save the Earth, the authors outline a program for change that firms can use to maximize their profits and minimize their negative impact on the environment. They show how executives can add environmental awareness to the strategic mix and still compete successfully. 10 line drawings.
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To help executives meet the challenge of being profitable, doing the right thing, and helping save the Earth, the authors outline a program for change that firms can use to maximize their profits and minimize their negative impact on the environment. They show how executives can add environmental awareness to the strategic mix and still compete successfully. 10 line drawings.
Read Less
