This four-volume set introduces, on the management side, principles and procedures of economics, budgeting, and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference explores two broad streams: marketing of sport and of sport-related products, and using sports as a platform for marketing non-sports products.
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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting, and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference explores two broad streams: marketing of sport and of sport-related products, and using sports as a platform for marketing non-sports products.
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