Women in the first decades of the 21st century encounter competing ideologies of femininity. This book traces the existence of two such ideologies OCo traditional femininity and resistant femininity OCo in language, in womenOCOs magazines, and in relation to the body. The book then uses a Discourse Analysis of womenOCOs fitness magazines to investigate how these ideologies, or discourses, are encoded and ultimately merged into a single discourse of femininity. The extremely thin female body encodes ..."
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Women in the first decades of the 21st century encounter competing ideologies of femininity. This book traces the existence of two such ideologies OCo traditional femininity and resistant femininity OCo in language, in womenOCOs magazines, and in relation to the body. The book then uses a Discourse Analysis of womenOCOs fitness magazines to investigate how these ideologies, or discourses, are encoded and ultimately merged into a single discourse of femininity. The extremely thin female body encodes ..."
Read Less
