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Emerging Markets Rule: Growth Strategies of the New Global Giants

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Emerging Markets Rule: Growth Strategies of the New Global Giants - Guillen, Mauro F, and Garcia-Canal, Esteban
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The balance of power in the global economy is shifting. In this Good to Great-style guide to assessing the competitive threat of emerging-market rivals, a team of renowned experts in international business practices helps corporate leaders develop a strategy for maintaining market dominance.

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Emerging Markets Rule: Growth Strategies of the New Global Giants 2012, McGraw-Hill Companies

ISBN-13: 9780071798112

Hardcover