What businesses need to understand and do in order to be successful in emerging markets Using the real experiences of companies wherever possible to illustrate the points it makes, this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them. It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies. It looks at: * Why successful companies often fail ...
Read More
What businesses need to understand and do in order to be successful in emerging markets Using the real experiences of companies wherever possible to illustrate the points it makes, this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them. It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies. It looks at: * Why successful companies often fail in emerging markets * The need to manage expectations and for thoroughness * Assessing political risk and the economic environment * Getting the corporate structure right * Issues concerning acquisitions and joint ventures * Making the most of tax and other incentives * Market research challenges and marketing dilemmas * Reaching the local market * Human resources - myths and realities * Dealing with crime and corruption * Ethical issues and corporate social responsibility
Read Less
Add this copy of Emerging Markets: Lessons for Business Success and the to cart. $9.39, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2004 by Bloomberg Press.
Add this copy of Emerging Markets: Lessons for Business Success and the to cart. $11.00, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by Bloomberg Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Emerging Markets: Lessons for Business Success and the to cart. $11.49, good condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2004 by Economist Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Hardcover This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.
Add this copy of Emerging Markets: Lessons for Business Success and the to cart. $40.31, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Bloomberg Press.
Add this copy of Emerging Markets: Lessons for Business Success and the to cart. $130.51, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2004 by Bloomberg Press.
