This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and video systems, and electronic media distribution technologies. A unique Part ...
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This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and video systems, and electronic media distribution technologies. A unique Part IV examines media and media systems in other countries, as well as research into how the media affect our society.
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Add this copy of Electronic Media to cart. $36.50, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2000 by Wadsworth.
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Seller's Description:
Good Condition. Some marking, has shelf, edge and corner wear, cover and binding in good condition 395 pages. Multiple copies available this title. Quantity Available: 10. Shipped Weight: 1-2 kilos. Category: Communications & Media; ISBN: 0534195660. ISBN/EAN: 9780534195663. Pictures of this item not already displayed here available upon request. Inventory No: 1560736173.
Add this copy of Electronic Media to cart. $44.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2000 by Wadsworth.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. Text has some marking, Cover has some wear with slight wear to corners. Binding is very good. Multiple copies available this title. Quantity Available: 6. Category: Communications & Media; ISBN: 0534195660. ISBN/EAN: 9780534195663. Pictures of this item not already displayed here available upon request. Inventory No: 1560736176.
Add this copy of Electronic Media (With Infotrac) (Radio/Tv/Film Series) to cart. $83.48, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Cengage Learning.
