"Electronic Commerce "provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks-all in the social-computing business environment. Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Consumer Behavior, Market Research, and Advertising; B2B E-Commerce; E-Supply Chains, Collaborative Commerce, and Corporate Portals; Innovative EC ...
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"Electronic Commerce "provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks-all in the social-computing business environment. Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Consumer Behavior, Market Research, and Advertising; B2B E-Commerce; E-Supply Chains, Collaborative Commerce, and Corporate Portals; Innovative EC Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce; Mobile Computing and Commerce and Pervasive Computing; The Web 2.0 Environment and Social Networks; E-Commerce Fraud and Security; Electronic Commerce Payment Systems; Fulfilling E-Commerce Orders and Other EC Support Services; E-Commerce Strategy and Global EC; Economics and Justification of Electronic Commerce; Launching a Successful Online Business and EC Projects; Regulatory, Ethical, and Compliance Issues in EC; Dynamic Trading: E-Auctions, Bartering, and Negotiations; Building E-Commerce Applications and Infrastructure MARKET For readers interested in understanding the workings of Electronic Commerce through a managerial perspective.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1700grams, ISBN: 9780137034659.
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Seller's Description:
Book is in good condition and may contain underlining or highlighting and minimal wear. The book can also include library labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and fast customer support.