Presenting the history of coffee from its discovery on an ancient Ethiopian hillside to its role as an elixir in the age of Starbucks, this account discusses the rise and fall of regional brands in the United States, the role of advertising, the global economic impact of coffee prices, and the recent emergence of specialty coffee retailers. The social and environmental ramifications of coffee are discussed in terms of recent campaigns for a livable wage and environmental protection in coffee producing nations such as Brazil ...
Read More
Presenting the history of coffee from its discovery on an ancient Ethiopian hillside to its role as an elixir in the age of Starbucks, this account discusses the rise and fall of regional brands in the United States, the role of advertising, the global economic impact of coffee prices, and the recent emergence of specialty coffee retailers. The social and environmental ramifications of coffee are discussed in terms of recent campaigns for a livable wage and environmental protection in coffee producing nations such as Brazil, making this an excellent reference on what is considered the second most valuable exported legal commodity on earth.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ex-library. Text in Spanish. Sewn binding. Cloth over boards. With dust jacket. 447 p. Contains: Illustrations. Audience: General/trade. Ex-library s hard cover Books (PINKB022517) FOLLOWING SPECIAL DESCRIPTION CAREFULLY: This sale is for a used Book: This book Contains Stains, Writing, Highlight, Answers for most Questions, Notes, Names, Marker s Marks, and/Under-lining. Back and front cover (Bent, wrinkled & creased), Marker s mark, tapes, library s logo, missing blank pages, back and front cover cuts. Stem s binding (Good), Water damaged (NONE), DJ COVER (MISSING) wrinkled pages (yes). You will be at most 65% satisfied with this item or your money back guarantee.