Describing why PR is essential to successful business strategy, this book also explains how to evaluate its contribution. It considers the role of PR within the business organization and the management of it. The book is based on interviews with leading PR practitioners. It aims to answer such questions as what are the objectives of PR and how are they achieved, how is PR carried out, how can it be evaluated and how do strategy and tactics fall short of objectives?
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Describing why PR is essential to successful business strategy, this book also explains how to evaluate its contribution. It considers the role of PR within the business organization and the management of it. The book is based on interviews with leading PR practitioners. It aims to answer such questions as what are the objectives of PR and how are they achieved, how is PR carried out, how can it be evaluated and how do strategy and tactics fall short of objectives?
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Add this copy of Effective Pr Management: a Guide to Corporate Success to cart. $2.93, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1993 by Kogan Page.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Effective Pr Management: a Guide to Corporate Survival to cart. $14.55, very good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 1987 by Kogan Page Ltd.
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Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Add this copy of Effective Pr Management: a Guide to Corporate Survival to cart. $18.35, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1993 by Kogan Page.
Add this copy of Effective Pr Management: a Guide to Corporate Survival to cart. $18.95, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1987 by Kogan Page Ltd.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Grubby book may have mild dirt or some staining, mostly on the edges of pages.
Add this copy of Effective Pr Management: a Guide to Corporate Survival to cart. $20.12, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1993 by Kogan Page Ltd.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780749409975.
Add this copy of Effective Pr Management: a Guide to Corporate Success to cart. $62.96, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Beekman Books Inc.
