Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises: IP Branding, Licenses, Trademarks, Copyrights, Patents and Contractual Arrangements
Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises: IP Branding, Licenses, Trademarks, Copyrights, Patents and Contractual Arrangements
This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP. Drawing on qualitative research conducted in Australia and identifying the unique challenges faced by third sector SMEs, the book offers practical strategies for effective IP management and protection.
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This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP. Drawing on qualitative research conducted in Australia and identifying the unique challenges faced by third sector SMEs, the book offers practical strategies for effective IP management and protection.
Read Less
