The recent developments in Eastern Europe and the former Soviet Union are providing Western businesses with new opportunities and challenges as a potentially huge new market emerges. Whilst most Western firms are busy debating the impact of the EC and how to develop their strategies to handle a single European market of 223 million people, they are often unaware of the emergence of the enormous opportunities available in Eastern and Central Europe and the former Societ Union, with a market of 400 - 500 million consumers. ...
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The recent developments in Eastern Europe and the former Soviet Union are providing Western businesses with new opportunities and challenges as a potentially huge new market emerges. Whilst most Western firms are busy debating the impact of the EC and how to develop their strategies to handle a single European market of 223 million people, they are often unaware of the emergence of the enormous opportunities available in Eastern and Central Europe and the former Societ Union, with a market of 400 - 500 million consumers. This market is untapped in almost all sectors. Not only consumers, but also the state-owned organizations, cooperatives and the emerging private enterprises want Western goods and technologies.
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