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Ebrands: Building an Internet at Breakneck Speed

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Ebrands: Building an Internet at Breakneck Speed - Carpenter, Phil
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"eBrands" tackles the hot topic of online branding in today's high-tech business world. By analyzing the accomplishments of online companies such as Yahoo! and iVillage, Carpenter shows readers the way to building a successful brand on the Web.

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Ebrands: Building an Internet at Breakneck Speed 2000, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875849294

Hardcover