The first book about this phenomenally successful budget airline. Aurum's 2004 book on the rise of Ryanair has already sold 20,000 copies; ITV primetime reality TV series Airline about easyJet gains a huge audience; By a distinguished international journalist; Comprehensive interviews with everyone from pilots to cabin crew and top airline industry competitors; Impulse-buy price for airport bookshop market The low-cost aviation market in Britain took off thanks to two airlines: easyJet, based at Luton, and Ireland's Ryanair ...
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The first book about this phenomenally successful budget airline. Aurum's 2004 book on the rise of Ryanair has already sold 20,000 copies; ITV primetime reality TV series Airline about easyJet gains a huge audience; By a distinguished international journalist; Comprehensive interviews with everyone from pilots to cabin crew and top airline industry competitors; Impulse-buy price for airport bookshop market The low-cost aviation market in Britain took off thanks to two airlines: easyJet, based at Luton, and Ireland's Ryanair. Aurum has already had huge success with its 2004 book on Ryanair, which was a number-one bestseller in Ireland and is now in its seventh printing. Now, it publishes the first account of the rise of easyJet. easyJet has always been a colourful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Oannou, and its bright orange planes and publicity material.
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