Edward Willis Scripps revolutionized the newspaper industry by applying modern business practices. His press empire grew to more than forty newspapers supported by a telegraphic news service and an illustrated news features syndicate. Convinced that big business was corrupting the American press, Scripps resisted supporting his newspapers through advertising. He also aimed them at the working class, an audience virtually ignored by most newspaper publishers of his era. Drawing on Scripps's business correspondence, Gerald ...
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Edward Willis Scripps revolutionized the newspaper industry by applying modern business practices. His press empire grew to more than forty newspapers supported by a telegraphic news service and an illustrated news features syndicate. Convinced that big business was corrupting the American press, Scripps resisted supporting his newspapers through advertising. He also aimed them at the working class, an audience virtually ignored by most newspaper publishers of his era. Drawing on Scripps's business correspondence, Gerald Baldasty provides a portrait of a long-neglected entrepreneurial giant. Maintaining that the press should support the democratic endeavor by informing its largest constituency, Scripps succeeded in creating a string of small, one-penny newspapers that advocated for the common people by crusading for lower streetcar fares, free textbooks for public school children, municipal ownership of utilities, and pure food legislation, among many other causes.
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Seller's Description:
Good. Book Cover has edge wear, scratches, minor creases, small bent/rubbed cover/page corners, rubbed spine. Notes/underlining in pencil in text. Minor dirt on edge.
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Fair. Item in acceptable condition including possible liquid damage. As well answers may be filled in. May be missing DVDs, CDs, Access code, etc. 100%Money-Back Guarantee! Ship within 24 hours! !
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Seller's Description:
Very Good. Size: 8x5x0; Signed and inscribed by author to the original owner. Light wear to covers. Text clean and unmarked. The binding is tight and square. Your satisfaction is guaranteed!