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E-Marketing: Theory and Application

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E-Marketing: Theory and Application - Dann, Stephen, and Dann, Susan
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Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/e-marketing-theory-and-application. These resources are designed to support teaching and learning ...

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E-Marketing: Theory and Application 2011, Red Globe Press, London

ISBN-13: 9780230203969

Paperback