The Internet has changed the way we do business, advertising and marketing are no exception. This book explains why e-commerce companies need to advertise and the various methods--both traditional and unique to electronic commerce--they can use. Profiles of professionals who work in e-advertising will help young readers prepare now for starting careers in the industry.
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The Internet has changed the way we do business, advertising and marketing are no exception. This book explains why e-commerce companies need to advertise and the various methods--both traditional and unique to electronic commerce--they can use. Profiles of professionals who work in e-advertising will help young readers prepare now for starting careers in the industry.
Read Less
