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Driving Results: Six Lessons Learned from Transforming an Iconic Company - Garfield, Gary A
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"In 1988, Bridgestone Corporation, a Japanese company, paid billions to acquire the iconic but struggling Firestone Tire and Rubber Company. This acquisition was considered Bridgestone's last best chance to become a major tire player in the Americas. Firestone itself had been hampered by its own less-than-sterling reputation. Plagued by a large-scale tire recall (14 million + tires), a toxic corporate culture, and union issues, the acquisition wasn't an immediate success. In 2010, Gary Garfield was tapped to become the CEO ...

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Driving Results: Six Lessons Learned from Transforming an Iconic Company 2022, Wiley

ISBN-13: 9781119822479

Hardcover