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Driving Customer Appeal Through the Use of Emotional Branding

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Driving Customer Appeal Through the Use of Emotional Branding - Garg, Ruchi (Editor), and Chhikara, Ritu (Editor), and Panda, Tapan Kumar (Editor)
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"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in the best manner applicable to their products and services"--

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Driving Customer Appeal Through the Use of Emotional Branding 2017, Business Science Reference, Hershey

ISBN-13: 9781522529217

Hardcover