Whether one is an entrepreneur, a widget maker, or a marketer, this book explains how to become a Dreamweaver--a person who gets to know his customers, reaching new ones and demonstrating the impact of his or her products on consumers' lives. 33 graphs.
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Whether one is an entrepreneur, a widget maker, or a marketer, this book explains how to become a Dreamweaver--a person who gets to know his customers, reaching new ones and demonstrating the impact of his or her products on consumers' lives. 33 graphs.
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Seller's Description:
Very good in very good dust jacket. Sewn binding. Cloth over boards. With dust jacket. 192 p. Contains: Illustrations. Audience: General/trade. Clean, tight, unmarked pages. Dust jacket has minor shelf wear.
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