Una historia de placer y euforia, amor y adicciones, locura y creatividad a trav???s del prisma de la mol???cula que domina el mundo. ???Por qu??? nos obsesionamos con las cosas que queremos y nos aburrimos cuando las conseguimos? ???Por qu??? la adicci???n no es una cuesti???n moral? ???Por qu??? el amor pasional se convierte tan r???pidamente en desinter???s? ???Por qu??? casi todas las dietas fracasan? ???Por qu??? vivimos pegados a las redes sociales? ???Por qu??? algunas personas son liberales ac???rrimos y otras, ...
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Una historia de placer y euforia, amor y adicciones, locura y creatividad a trav???s del prisma de la mol???cula que domina el mundo. ???Por qu??? nos obsesionamos con las cosas que queremos y nos aburrimos cuando las conseguimos? ???Por qu??? la adicci???n no es una cuesti???n moral? ???Por qu??? el amor pasional se convierte tan r???pidamente en desinter???s? ???Por qu??? casi todas las dietas fracasan? ???Por qu??? vivimos pegados a las redes sociales? ???Por qu??? algunas personas son liberales ac???rrimos y otras, conservadores extremos? ???C???mo logramos mantener la esperanza, incluso en los tiempos m???s oscuros? La respuesta reside en una simple sustancia qu???mica de nuestro cerebro: la dopamina . La dopamina es la sustancia que permiti??? que nuestros ancestros pervivieran. Hoy en cambio, es la responsable de nuestro comportamiento, adicciones y del progreso humano. Es la mol???cula del deseo, la que controla nuestros impulsos y la que nos incita a buscar siempre nuevos est???mulos. La dopamina es la causante de que un trabajador ambicioso lo sacrifique todo en pos del ???xito, o que pongamos en riesgo nuestra relaci???n m???s preciada por una noche de sexo con un desconocido. Por un lado nos sirve de motivaci???n para superarnos a nosotros mismos. Por el otro, nos lleva a arriesgarlo todo y fracasar en el intento. Para la dopamina lo importante es conseguir algo, cualquier cosa, con tal de que sea nueva. Una vez tenemos claro el papel que juega en nuestra vida, podremos entender de una manera revolucionaria por qu??? nos comportamos como lo hacemos en el amor, los negocios, la pol???tica o la religi???n. Entender la dopamina nos ayudar??? a predecir nuestro comportamiento. Pero tambi???n el de los dem???s. ENGLISH DESCRIPTION A story of pleasure and euphoria, love and addictions, madness and creativity through the prism of the molecule that dominates the world. Why do we obsess over the things we want and get bored when we get them? Why is addiction not a moral issue? Why does passionate love so quickly turn into selflessness? Why do almost all diets fail? Why do we live glued to social networks? Why are some people staunch liberals and others extreme conservatives? How do we manage to maintain hope, even in the darkest of times? The answer lies in a simple chemical in our brain: dopamine . Dopamine is the substance that allowed our ancestors to survive. Today, on the other hand, it is responsible for our behavior, addictions and human progress. It is the molecule of desire, the one that controls our impulses and the one that incites us to always seek new stimuli. Dopamine is the cause of an ambitious worker sacrificing everything in pursuit of success, or that we put our most precious relationship at risk for a night of sex with a stranger. On the one hand, it serves as motivation to improve ourselves. On the other, it leads us to risk everything and fail in the attempt. For dopamine, the important thing is to get something, anything, as long as it's new. Once we are clear about the role it plays in our lives, we will be able to understand in a revolutionary way why we behave as we do in love, business, politics or religion. Understanding dopamine will help us predict our behavior. But also that of others.
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Good. PLEASE NOTE, WE DO NOT SHIP TO DENMARK. Used Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Good. Used Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
