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Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (paperback)

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Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits - Parker, James F
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Parker shows why "doing the right thing" is the most powerful rule for business success. Using the example of Southwest Airlines after 9/11--no layoffs, no pay cuts, and no-penalty, no-questions-asked refunds--Parker discusses the essential principles of respect and trust that can make any company strong.

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Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits 2007, Wharton School Publishing, Upper Saddle River, NJ

ISBN-13: 9780132343343

Hardcover

Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (Paperback) 2007, FT Press

ISBN-13: 9780132763578

Trade paperback