This indispensable tool kit contains literally hundreds of ready-to-use models of effective and affordable communications, covering all the principal media--personal letters, direct mail, telephone solicitations, and customer service, print ads, press releases, and radio and TV spots. Covers every aspect of the selling cycle--before, during, and after the sale.
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This indispensable tool kit contains literally hundreds of ready-to-use models of effective and affordable communications, covering all the principal media--personal letters, direct mail, telephone solicitations, and customer service, print ads, press releases, and radio and TV spots. Covers every aspect of the selling cycle--before, during, and after the sale.
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