Skip to main content alibris logo

Do It Wrong Quickly: How the Web Changes the Old Marketing Rules

by ,

Write The First Customer Review
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules - Moran, Mike, and Ramsey, Geoffrey (Foreword by)
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

Drawing on his experience building ibm.com, Mike Moran shows how to quickly transition 'plan then execute' to a non-stop cycle of refinement which utilizes a two-way marketing conversation between between a company and its customers.

loading
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules 2007, IBM Press, Upper Saddle River, NJ

ISBN-13: 9780132255967

Trade paperback