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Do B2B Better: Drive Growth Through Game-Changing Customer Experience

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Do B2B Better: Drive Growth Through Game-Changing Customer Experience - Tincher, Jim, and Futter, Daniel (Foreword by)
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Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity. Any business leader knows that customer loyalty is the key to a thriving business. But what if your customer is another business? Consistent research shows that most B2B companies lag behind their B2C counterparts in customer experience, primarily because of the increased complexity in serving businesses over individual ...

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Do B2B Better: Drive Growth Through Game-Changing Customer Experience 2024, Customer-Focused Change Publishing

ISBN-13: 9798990385429

Hardcover

Do B2B Better: Drive Growth Through Game-Changing Customer Experience 2024, Customer-Focused Change Publishing

ISBN-13: 9798990385412

Trade paperback

Do B2B Better: Drive Growth Through Game-Changing Customer Experience 2022, Wonderwell

ISBN-13: 9781637560181

Hardcover