Filled with practical guidance and beautiful illustrations throughout, this reference provides a solid foundation for design students and serves as a refresher for more advanced designers in search of solutions to graphic problems. Three sections introduce the basic graphic design skills; demonstrate how to develop ideas and experiment with color, typography, and computer techniques; and apply skills in the workplace, whether in editorial design, advertising, or the creation of corporate identities. Real examples of ...
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Filled with practical guidance and beautiful illustrations throughout, this reference provides a solid foundation for design students and serves as a refresher for more advanced designers in search of solutions to graphic problems. Three sections introduce the basic graphic design skills; demonstrate how to develop ideas and experiment with color, typography, and computer techniques; and apply skills in the workplace, whether in editorial design, advertising, or the creation of corporate identities. Real examples of students' work are highlighted in the book and serve as points of comparison to the reader's own progress. "Llena de consejos practicos e ilustraciones impresionantes, esta referencia provee una fundacion solida para los estudiantes del diseno y sirve de cursillo de actualizacion para disenadores avanzados en busqueda de soluciones a problemas graficos. Tres secciones introducen destrezas basicas del diseno grafico; demuestras como desarrollar ideas y experimentar con el color, la tipografia y las tecnicas de ordenador; y aplicar destrezas en el trabajo, ya sea en el diseno editorial, la publicidad o la creacion de identidades corporativas. Se resaltan ejemplos verdaderos del trabajo de estudiantes que sirven como puntos de comparacion con el progreso del lector."
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