This book reveals the extraordinary story of one of the most intensely personal battles in British commercial history - the fight between British Airways and its competitor, Virgin Atlantic. Charting the bitter rivalry between Richard Branson and BA chairman Lord King, this book draws on extensive interviews and documentary evidence, including Branson's personal diary, to present a portrait of commercial competition descending into obsession and paranoia, and resulting in BA's payment of #610,000 in damages to Branson after ...
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This book reveals the extraordinary story of one of the most intensely personal battles in British commercial history - the fight between British Airways and its competitor, Virgin Atlantic. Charting the bitter rivalry between Richard Branson and BA chairman Lord King, this book draws on extensive interviews and documentary evidence, including Branson's personal diary, to present a portrait of commercial competition descending into obsession and paranoia, and resulting in BA's payment of #610,000 in damages to Branson after admitting a series of dirty tricks designed to bring his airline down to earth.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9780753504581.
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Seller's Description:
Good. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.