This is a guide to the nuts and bolts of advertising in newspapers, magazines, online, by direct mail, and on TV and radio. It includes the 18 most common advertising mistakes, 18 ways to create copy that induces response, and nine trigger phrases that command attention.
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This is a guide to the nuts and bolts of advertising in newspapers, magazines, online, by direct mail, and on TV and radio. It includes the 18 most common advertising mistakes, 18 ways to create copy that induces response, and nine trigger phrases that command attention.
Read Less
Add this copy of Direct Response Advertising Made Easy to cart. $10.28, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2006 by Entrepreneur Press.
Add this copy of Direct Response Advertising Made Easy to cart. $12.32, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2006 by Entrepreneur Press.
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Seller's Description:
Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
