Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
A library of direct marketing (DM) wisdom in a concise and convenient format. It presents more than 1,000 time-tested ideas that encompass various aspects of the field - including list selection, mailing piece development, card decks, package strategies, and more.
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A library of direct marketing (DM) wisdom in a concise and convenient format. It presents more than 1,000 time-tested ideas that encompass various aspects of the field - including list selection, mailing piece development, card decks, package strategies, and more.
Read Less