McLuhan's phrase, "the medium is the message", is his best known and most misunderstood concept. Levinson presents the accuracy of McLuhan's thinking and examines why his theories about media are more important to people today than when they were first written.
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McLuhan's phrase, "the medium is the message", is his best known and most misunderstood concept. Levinson presents the accuracy of McLuhan's thinking and examines why his theories about media are more important to people today than when they were first written.
Read Less