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Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students

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Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students - Kaufman, Ira, and Horton, Chris
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Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.

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Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students 2014, Routledge, Oxford

ISBN-13: 9780415716758

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