"If you want to boil down how the losers in the B2C wars of the last two decades got beat, it wasn't the product it was the way they interacted with their customers. That's what digital transformation is supposed to be about. Most B2B companies, the old ones AND the new ones, are struggling to truly innovate their operating models. Leading companies in high tech, industrial, medical device, and other B2B tech markets are hesitating to take the steps necessary to change how they build and deliver their solutions. They are ...
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"If you want to boil down how the losers in the B2C wars of the last two decades got beat, it wasn't the product it was the way they interacted with their customers. That's what digital transformation is supposed to be about. Most B2B companies, the old ones AND the new ones, are struggling to truly innovate their operating models. Leading companies in high tech, industrial, medical device, and other B2B tech markets are hesitating to take the steps necessary to change how they build and deliver their solutions. They are carrying too much baggage high labor costs, slow time to customer value, under-responsive sales and services into a future that just won't stand for it. That's true even though the technologies are available to enable the changes NOW. Digital Hesitation is a technology business book that examines why most B2B companies are failing to reach the full potential of their digital transformation efforts. It also examines, in detail, the specific actions they need to take on the eight toughest challenges we see at the TSIA. This business book on digital transformation was written from the perspectives of a dozen experts who interact and advise the world's top technology companies every day. It covers high-level issues like influencing the board to fully commit to digital transformation, to specific topics like the next generation of sales and services operating models"--
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Used book in very good and clean conditions. Minor cosmetic defects may be present. Pages and cover intact. May include library marks notes marks and highlighting. Fast Shipping.
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Very good. A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
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Fine. Trade paperback (US). Glued binding. 384 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
