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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement - Rowles, Daniel
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Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, ...

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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement 2014, Kogan Page Ltd, London

ISBN-13: 9780749469955

Trade paperback

Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics and Measurement 2014, Kogan Page

ISBN-13: 9780749476564

Hardcover