By focusing on a range of global case studies, this title demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time. It includes five chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins.
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By focusing on a range of global case studies, this title demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time. It includes five chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins.
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Add this copy of Destination Branding: Creating the Unique Destination to cart. $8.89, very good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2004 by A Butterworth-Heinemann Title.
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Add this copy of Destination Branding: Creating the Unique Destination to cart. $42.01, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Butterworth-Heinemann.
Add this copy of Destination Branding, Second Edition: Creating the to cart. $109.10, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2004 by Butterworth-Heinemann.
