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Designing for Growth: A Design Thinking Tool Kit for Managers

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Designing for Growth: A Design Thinking Tool Kit for Managers - Liedtka, Jeanne, and Ogilvie, Tim
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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile ...

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Designing for Growth: A Design Thinking Tool Kit for Managers 2016, Audible Studios on Brilliance

ISBN-13: 9781531888848

MP3 format

Designing for Growth: A Design Thinking Tool Kit for Managers 2011, Columbia University Press, New York

ISBN-13: 9780231158381

Hardcover