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Designer Politics: How Elections Are Won

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Designer Politics: How Elections Are Won - Scammell, Margaret
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This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing ...

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Designer Politics: How Elections Are Won 1995, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333586723

Paperback

Designer Politics: How Elections Are Won 1995, MacMillan Publishing Company, Basingstoke, England

ISBN-13: 9780312123178

Hardcover

Designer Politics: How Elections Are Won 1995, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333586716

Hardcover