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Designed for Digital: How to Architect Your Business for Sustained Success - Ross, Jeanne W, and Beath, Cynthia M, and Mocker, Martin
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Practical advice for redesigning "big, old" companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations.

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Designed for Digital: How to Architect Your Business for Sustained Success 2021, MIT Press

ISBN-13: 9780262542760

Trade paperback

Designed for Digital: How to Architect Your Business for Sustained Success 2019, MIT Press, Cambridge

ISBN-13: 9780262042888

Hardcover