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Design for the Mind: Seven Psychological Principles of Persuasive Design

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Design for the Mind: Seven Psychological Principles of Persuasive Design - Yocco, Victor, PhD
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KEY SELLING POINTS Provides insight into creating powerful user focused design Approachable to readers at all stages of their careers Empowers readers to think critically AUDIENCE Web designers, UX designers, Technical architects and anyone involved in customer facing digital products will benefit from the book.

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Design for the Mind: Seven Psychological Principles of Persuasive Design 2016, Manning Publications

ISBN-13: 9781617292958

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