This book gathers together some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.
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This book gathers together some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.
Read Less
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Seller's Description:
Very Good in Very Good jacket. Size: 11x9x0; No Stock Photos! We photograph every item. light edge wear to boards and jacket; This book gathers together some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.
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Seller's Description:
Used-Very Good. This book gathers together some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples. Open copy, mild wear.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
